This location has a lot to learn from other locations if they dont want to go broke given the fact that the theater was dead on a friday night!
Restrooms were also not very well maintained and seats had popcorn remains. If they want to teach their employees sales tactics they can do so after everyone left in private so guest do not feel just like $$.
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As we walked out that same lady had all her staff seated in front of her and she was lecturing on how to I repeat" made customers want more food". I understand why bringing outside food would be a problem but there are different ways to explain this to guest and stealing their drinks and yelling made everyone around them feel uncomfortable. In a loud voice she told them they can make their way out if they have any other outside food. One couple next to us brought an outside beverage then a woman who seemed to be a manager passed by and literaly snatched their unfinished drink. I have been to just about every Santikos location in the past and never had nearly as bad the experience as I did at Bijou.
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This begs the question as to how this more individualized approach will help or hurt more traditional outlets such as movie theatres and even indie outlets who financially depend on the support garnered by these outlets.Never coming back again. But what it suggests for the consumption of media moving forward is that consumers can not only be more selective about what they consume, they can also be selective about when and how they consume as well. This is the latest trend in that transformation. Technology has been transforming the lives of everyday people since its early onset.
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With the onset of the COVID-19 coronavirus pandemic, movie theatres, and other public gathering spaces were forced to shut down, thus opening uncharted opportunity for streaming services to take full advantage of people staying at home and taking advantage of their platforms.Īccording to a 2021 Forbes article, “Post-Pandemic Media Consumption: Online Streaming Accelerates A New Content Experience”, “When the Covid-19 pandemic triggered stay-at-home orders and canceled social plans, consumers turned to online media streaming to fill the void…TV/video streaming services touted exclusive content and low prices to lure viewers, and by June 2020, 48% of US online adults had subscribed to at least one streaming service…in June 2020, 39% of US consumers liked the idea of seeing newly released movies on streaming services and planned to continue watching them at home rather than in movie theaters.” From music to films to television, streaming was already making waves through platforms such as Hulu, Netflix, Apple, Disney+, and Peacock. Streaming services have revolutionized every way possible on the consumption of media. Even after theaters reopened, some moviegoers have been reluctant to return to their seats… operators also are facing mounting competition from streaming services.” Cinemas were closed and film production halted for months.
“Beyond that, the ‘art-film dynamic is changing,’ said Andrew Brooks, Santikos’ executive director of marketing and sales… the theater industry as a whole was hit hard by the pandemic. The owner continued to cite the ever-changing dynamic of film distribution as another reason for the sudden closing of the theatre.
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